Expressions of Interest: NYCGB Brand Review


Contract for Consultancy Services

Fee: £15,000 - £20,000


National Youth Choirs of Great Britain (NYCGB) - the UK’s most exciting, innovative and accessible organisation for young choral singers – is looking to work in partnership with a knowledgeable, experienced and collaborative brand consultant or agency to help us undertake a high-level review of NYCGB’s brand strategy.

Following a period of growth in scale, reach and ambition NYCGB is now at an inflection point where we are determining our place in the future landscape and developing ambitious plans for the next five years. We now want to take a holistic view of the organisation’s identity and develop a future brand strategy which enables us to clearly communicate our core mission, vision and values to existing and new audiences.  

We want to identify a consultancy partner who will be committed to working with us to understand our current position and shape the best possible review process within our available resources. This will capitalise on our existing knowledge, identify the important conversations we have not yet had and draw out what we don’t yet know. Full details of the brief can be downloaded below.

We are striving to build an inclusive community and to become a more relevant and representative organisation. We are keen to hear from a broad range of individuals and agencies and encourage submissions led by people currently underrepresented in our sector, including from Black, Asian and other ethically diverse backgrounds, or who identify as D/deaf or disabled.


Selection Process

There will be a two-stage process to award the contract which is detailed in the brief document:

Stage One – Initial Expressions of Interest

Submission of a short credentials document is invited by no later than 10am, Monday 26th July, emailed to [email protected]


Stage Two – Pitch Process

Shortlisted consultants will be invited to deliver a more detailed proposal for undertaking the review via Zoom on Thursday 12th August.


Click here to download the Brand Review – Consultant Brief